Think of all the brands you can identify just by seeing their logos. McDonald’s, Walmart, Target, basically every other highly-successful company will probably be on your list. That’s part of why they’re so successful.
A good logo can make people instantly associate emotions, past experiences, and a sense of quality with your business, and you need a solid logo to stand a chance.
So, we’re going to show you how to create a free logo when you start a website.
The Key Aspects of a Good Logo
You need to know what makes a good logo before you can go about making one yourself.
Any logo you make should:
Be of the highest resolution possible to ensure it can be downscaled easily or printed professionally.
- Be simplistic enough to be instantly recognizeable, but stand out and catch people’s attention.
- Look good as a big site banner, or as a tiny thumbnail.
- Match the tone and overall “vibe” of your company.
There are three types of logos you can use that will match these requirements:
- Wordmark: A wordmark logo is stylized text. Think of Coca-Cola, Sprite, or other logos that are just the company or product name in a cool font. These are great for larger applications, but they don’t work well if your brand name is too long.
- Pictorial: These are logos like the Pepsi globe, McDonald’s arches, and Facebook’s bubbly “F”. These work well for just about anything, but you have to work harder to associate your pictorial logo with your brand name.
- Combo: A combo logo combines the straightforward nature of wordmark logos with the recognizeable and easy-to-use aspects of pictorial logos. With these, your creativity is the limit, but if you get too complicated they can work against you.
DIY Software
You can take the free or cheap route with this approach. All of them function similarly by letting you pick a base image, color it, crop it, add layers to it, and plenty of other things. However, paid versions are typically very cheap, and they’re a bit more streamlined and easier to use. Whether you want a completely free option, or don’t mind paying a reasonable fee, you can choose from a variety of options by simply Googling “logo maker”.
CoolText.com is a fantastic resource for making a free logo. With its user-friendly interface and plethora of design options, it’s easy to craft a professional-looking logo that perfectly represents your brand. Whether you’re looking for something sleek and modern or fun and quirky, CoolText.com has you covered with a wide range of fonts, colors, and effects to choose from. Plus, since it’s free to use, you can experiment to your heart’s content until you find the perfect logo to make your website stand out from the crowd.
Again, make sure your final image is high enough quality by using a free Image Enhancer for upscaling, downscaling, and printing. You’ll be able to make several copies for different applications without doing much editing that way. Other than that, follow the guidelines we listed earlier, and watch plenty of tutorials like you did when you learned how to start a website in the first place.
Hire an Up-and-Comer
This is always going to be a paid option, but keep in mind how much a great logo will benefit your business. It also doesn’t have to be expensive if you utilize up-and-comers or seasoned vets looking for side income on platforms such as Fiverr.
A freelancer can usually be hired for less than the price of a cheap dinner date, and if they’re focused on design, they’ve likely been educated in design or learned via hands-on experience. In short, they can take the design work off your hands and make sure you get something worthwhile.
If you take this route, do the following:
- Read reviews
- Get to know the freelancer via a short, casual discussion before ordering.
- Ask for samples or a discounted first project.
- Pay according to expectations. Is investing $30 into a professional logo really a bad idea when the goal is to make a living with your brand?
- Ensure that at least one re-do is offered free of charge to make slight tweaks.
Get Started
Whether you use free DIY software or hire an inexpensive freelancer, you’re not getting anything done by reading internet articles. So, get out there and start researching your options. Browse the different software options and try them out, or search a freelance platform and spend a little time speaking with different sellers. The success of your business depends on it.