Many site owners think that comment backlinks are nothing but pure spam. The reason why so many people believe this is because links from the comment section of blogs are often where the spammers like to hang out. That doesn’t mean all comment backlinks are spam. The goal of this article is to educate you on how to properly use comment backlinks to boost your rankings in Google and to also get some organic traffic as well.
The first thing you need to do is to identify if the blog comments are full of spam
Take a look at the blog comments and see if they look spammy. How do you know if a blog comment is spam? You’ll know because the comment isn’t related at all to the topic of the article. Also, the anchor text won’t be someone’s name but a keyword. If you see anchor text that resembles keywords and comments that don’t make any sense, then it’s probably spam. You want to avoid posting comments to blogs that have spam because it’ll make Google think your link is in a bad neighborhood.
Take a look at the other blog posts to see if they have comments
If you don’t see any comments on any of the posts on the blog, then it’s safe to say the owner of the blog has decided not to accept comments. Don’t waste your time trying to post a comment because the site owner isn’t going to accept it. It’s common for bloggers to turn off comments or to ignore them entirely since spammers bombard them. A few bad apples ruin the bunch, and this is the case when it comes to blog comments. The spammers make it so difficult for bloggers to keep up with them, that they eventually give up and don’t allow comments at all.
Craft a well thought out comment that will add value to the blogger’s site
So, you’ve found a blog that allows comments. Now it’s your job to come up with a comment that will get accepted. There are two ways of doing this, and the first is to leave a genuine comment, and the second is to ask a question. Sometimes baiting a blogger with a question is an excellent way of getting your comment accepted. You want to read the article thoroughly and make sure you understand its contents before commenting. The blogger will appreciate that you took the time out to consume their content, and your comment will be of higher quality than most.
Should you only go after do follow comment backlinks?
Some people are going to say don’t bother with no-follow links since they’re worthless in terms of SEO. Google still does see no-follow links, and no one knows what value they put on them. In an ideal world, you’d try to get nothing other than do-follow links. However, if the blog has a big enough community around it, then it makes sense to try to get a no to follow link. Why? The hope is that you’ll get a couple of readers of the blog to visit your site, and maybe they’ll bookmark it. If you have the time to spare, then try to get both no-follow and do-follow comment links.
Comment backlinks should be a part of your SEO strategy
If you’re a blogger, then comment links are a must. You want to be a part of the community and be seen as an influencer. The comments you leave will help get your name out there. Bloggers need to network within their community, and blog comments are the perfect way to do that. Will your blog skyrocket in the ranks after a handful of comment links? No, it won’t. You will receive a small boost, but it’s still worthwhile to pursue these backlinks. Comment backlinks are free, and if done right, get your name and site out there in the communities you want them seen in.