You can do everything right while setting up your website, and sometimes, you’ll still feel like your expertly crafted website is a ghost town. The truth is, you have to be proactive about driving traffic to your site. You can’t just publish it and hope for the best. From adjusting your content to enlisting a bit of outside help, there are tons of ways to do it, and we’re here to show you how.
Here’s a quick-start guide on how to drive traffic to your website.
Embrace Social Media
Social media has proven itself to be a powerful tool for selling products, promoting services, or just building a following for your hobbies, but did you know it’s also invaluable for promoting your website?
Making various social media pages for your website, and then using them to promote the content you create, can quickly drive traffic directly to your website at little to no cost.
This can be invaluable at any stage in your site’s development, but it helps to start building up your social media presence as soon as you have site content to share.
The best way to use this method is to develop content for your website, such as a helpful blog post, and then link that blog post to your social media page with a bit of engaging text or imagery.
You see this a lot with B2C companies on Instagram, Twitter, and Facebook. They’ll link to a product they’re trying to promote on their site, and they’ll add SEO-friendly text that summarizes the product and encourages viewers to follow the link.
Network Through Guest Blogging
Guest blogging is dead if you ask people who are out of the loop, but it’s still one of the best ways to get a bit of traffic from people who are genuinely interested in what you have to offer. It’s just a lot harder now than it was in the ’00s.
Once you have content available to prove your value, reaching out to other website owners in your niche with an offer to write guest content can net you some traffic from their viewership.
You have to be careful with this strategy, though. Not only is Google cracking down on spammy blog posts filled with nonsensical links, but if you attempt to post low-quality content on someone’s site, your relationship with them can be ruined.
It’s also a two-way street. So, make sure to invite people to guest write blogs on your site, too.
Advertise, Advertise, Advertise
Online advertising influences the majority of the internet’s actions. Don’t be afraid to invest a little bit of money into Google ads to get your website in front of people faster.
However, make sure your ads are extremely engaging and built from the ground up to generate conversions. Otherwise, you might waste resources on ads that don’t work.
Re-Adjust Your Content
If everything else fails, it’s a good idea to re-adjust the content on your site. While it may be highly informative or engaging, it might not be tailored to work with search engines very well, and that can bury it beneath even low-quality sites.
Do your best to target specific keywords, make headings that are engaging and extremely accurate, and follow other basic SEO practices to make sure your high-quality content ranks high on various search engines.
If you’re having trouble, maybe hire a copywriter to perform a basic SEO-friendly rewrite.
Get Started Now
When you first went to start a website, you had to learn how to start a website from scratch. Now that you have it, you have to learn how to drive traffic to that website from scratch.
It’s best to start implementing these tips right away, and as you go through the list, you’ll start to pick up on the subtle nuances of content creation and promotion.