The problem with many articles that talk about affiliate marketing is that they don’t present it in a way that makes sense to the average person. The purpose of this article isn’t to explain what affiliate marketing is, but it’s to change your mindset as to how you can make money with affiliate marketing. Many so-called gurus will tell you to sign up to Clickbank and begin promoting offers right away. What happens when you do that? You don’t make any money. You don’t make any money because you don’t understand who your ideal customer is. Worse yet, you don’t know how to find customers. You don’t create a web page promoting something and expect it to make money on its own. The failure to understand how to connect the customer with the right offer is why online marketers don’t succeed.
You first identify a legit product that people will find useful
Take a look at Clickbank or any other program that has affiliate offers. You will see tons of stuff that you wouldn’t buy. Be honest with yourself and ask if you would buy the product or service. If not, then don’t expect others to buy it. If the weight loss product sounds too good to be true and it’s more than likely a scam, it won’t sell. Would you believe that it’s possible to lose 50 pounds in a week without changing your diet? Use a little common sense when choosing the right product to sell.
Research the products that you’re selling thoroughly
Don’t listen to these YouTubers who tell you to do five minutes of research and then begin promoting the offer. Always contact the company running the affiliate offers before pushing them. Let’s say that you’re promoting a tool that people can use to post to their Instagram account, ask the owner of the service if they can give you free access to poke around. If they have a free trial, take advantage of it, and look around. If not, then ask the people who run the service to allow you to try the tool out for a few minutes. What you’re trying to do here is to see if the owners respond to your messages, and you also want to see if what they’re selling is worth promoting to your traffic.
Learn everything you can about your potential customer
Go to Reddit or an online forum and study who your ideal customer is. You don’t need to talk to them, but you might find it useful that you do. If you do speak to them, don’t say anything about being an online marketer who’s trying to learn how to sell something. Ask them questions that you think your customers will have. The answers they provide will help you in crafting a sales page that will convert cold traffic into customers. What you’re trying to do more than anything is to learn who your customers are and how you can best serve them.
Connecting the right offer to the right person is a must
You’re not going to make any money throwing up ads on your pages without proper research. Many new online marketers have a problem: they’re lazy and were promised the moon by some fast-talking salesperson. You have to do your homework when it comes to finding the right product and then learning who is the best person to buy it. If you go to Clickbank and choose high gravity products and throw them up on any page and get general traffic to those pages, it’s not going to work. The pathway to success is to zero in on something a person must have and make sure what you’re selling is what they need.
Marketing takes persistence and determination to learn
Affiliate marketers who make the most money are marketing experts. Don’t let the term marketing expert make you afraid. You too will be an expert if you stick with this for any number of months or years. If you’re not making money, go back to these two steps and see where your problems are. You are either not searching for the right offers or you’re not promoting them to the people who will benefit the most from them. As a marketer, you’re trying to help people, and that’s the mindset that you need to have. If you’re able to help people solve a problem, you’re much more likely to make a sale.